When you screw up your lead headline on A1

There’s not really much you can do when you make a supreme goof like this:

That’s the Press-Gazette of Green Bay, Wisconsin, circulation 43,678.

And yes, that’s a front page that you’ll see time and time again, whenever page-one errors are talked about. This is up there with “Dewey defeats Truman.”

And I’m so broken-hearted that I didn’t get a PDF of the page. Sigh


UPDATE:
Thanks to Chris Thomas, who directed me to a PDF. I’ve replaced the image you’re seeing above.

Anyway, what can the Press-Gazette possibly do to make up for that? Not much, obviously. But they sure tried. Here’s Tuesday’s front page:

See that bit there, on the right, called “About that headline“?

Let’s take a closer look…

Amusing. But again:What else can you do?

Thanks to the multitude of folks who pointed this out to me overnight.

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17 responses to “When you screw up your lead headline on A1”
  • The Super Bowl host city is actually spelled “Arlington,” but who’s going to quibble?

  • The Press-Gazette also, I believe Charles, published a piece a number of years ago about then-Wisconsin governor Tommy Thompson making huge budget cuts. The cold type headline was supposed to read, “Thompson’s pen is a sword” but it was pushed together. The outcome that ran the cycle was, “Thompson’s penis a sword”.

  • Writethru– The game will be hosted in the city of Arlington, where Cowboys Stadium is located.

  • Here’s that PDF you’re looking for. I suspect it probably disappears soon, so grab while the grabbing’s good:

    http://webmedia.newseum.org/newseum-multimedia/dfp/pdf17/WI_GBP.pdf

  • Sometimes the correction also needs a correction. Dallas won’t be the Super Bowl’s host city. That would be Arlington.

  • Hey, at least they had a sense of humor about it, right?

  • It’s a curse: the home paper couldn’t print the letter in their team’s logo, instead opting for three of the Bears’ mighty C.

  • Dallas vs. Arlington: Irving always got forgotten when the stadium was there, now it is Arlington’s turn. The trivia question here is “when was the last time the Cowboy’s played in Dallas?”. That I don’t know.

  • I worked there when we ran the Thompson headline. It only got out in the statewide edition (!), but it was pretty funny. My understanding is that Thompson got a kick out of it. I also remember that Gannett did not……

  • “On to Chicaca” would have been better

  • Good thing they had good humor when they apologized for it. Good save!

  • An embarrassing error, no doubt, Charles, but “up there with ‘Dewey defeats Truman’?”
    Don’t be ridiculous. It’s a typo, not incorrectly calling the results of a presidential election.
    What can you do after making an error like this one? Not much, you’re right. But the Press-Gazette showed humor and grace in its response, which is more than I can say for its critics. What kind of person takes joy in a mistake like this?
    And before the predictable responses about this happening because of layoffs and cutbacks begin, let’s remember that newspapers have been making embarrassing errors for centuries in flush economic times and lean ones.

    (For the record, I’m an editor at one of the Press-Gazette’s sister papers in Wisconsin. But my thoughts are the same whether the error appeared in a weekly in Wyoming or The New York Times.)

  • Unfortunately, the paper also got it wrong when they said that the Super Bowl XLV host city is Dallas. Super Bowl XLV is being held in Arlington, Texas!

  • Not surprised that cheese heads can’t spell!!! Colleen from Chicago!

  • Chicaco, Chicaco, it’s my kind of town!

  • The last time the Dallas Cowboys played within Dallas city limits was 1970. The Cowboys then played 38 seasons in Irving at Texas Stadium before moving to Arlington’s “Jonestown Coliseum” in 2009.

  • belatedly …

    copy editing tip: when there is a giant banner headline, read it backwards. then you read each individual word as it is, instead of part of the collective you think should be there.