Can you imagine how many more papers we’d sell if we used headlines like this on page one?
Fortunately — or unfortunately, depending on your point of view — that’s not really the headline. That was just an extremely awkward wrinkle on that particular copy of last Thursday’s Detroit Free Press.
Here’s what the page was supposed to look like:
What can you do about snafus like this?
Not a damn thing. Except laugh when they happen. And then talk shift about them.
Charles Apple is
Focus page editor of the Orange County Register in Santa Ana, Calif. A longtime news artist and designer, he is the former graphics director of the Virginian-Pilot and the Des Moines Register and, for the past five years, an international consultant and instructor. He spends way too much time online. Read more ...
The opinions and views expressed are those of Charles Apple and commenters and do not necessarily state or reflect the views of the American Copy Editors Society, its members, sponsors or affiliated groups.
