Why Gannett’s New York Central Media hub needs a copy editor

New York Central Media — the Gannett subsidiary that puts out three newspapers in New York state — needs a copy editor to keep from misspelling names in its Sunday skyboxes.

Like this one from two days ago:

The name they were looking for, of course, is Today show co-anchor Hoda Kotb.

Admittedly, it’s an unusual name. But that’s no excuse for getting it wrong in a headline at the very top of your front page.

Here’s how it looked in Sunday’s Press & Sun-Bulletin of Binghamton, circulation 36,846.

And here’s the way it looked in the Star-Gazette of Elmira, circulation 16,909.

No word yet whether or not that error appeared atop the third paper that’s also produced at New York Central Media, the Ithaca Journal. None of the three showed up Sunday at the Newseum.

Thanks to Rochester-based radio consultant Scott Fybush for the tip.

You know who else needs a copy editor?

Local TV news operations. Chicago’s WMAQ-TV in particular. And Harrisburg’s Fox43 TV news. And Local 15 News in Mobile, Ala. And other local TV news operations. And CBS local media. And CNN and CNN Money and Fox News (and Fox News again) and the BBC and German news channel N24. And Martha Stewart’s TV operation. And the Disney Channel. And creators of mobile apps. And Google News’ ‘bots. And Baseball jersey manufacturers. And Georgetown University. And Kansas State University. And the New York Jets, the Minnesota Vikings, the St. Louis Cardinals and the Washington Nationals (boy, do they need a copy editor). And the National Hockey League. And Fox Sports. And college athletic department ticket offices. And the Virginia general assembly. And college alumni magazines. And pharmacies. And the makers of Sudafed. And Borders bookstore. And the U.S. Postal Service. And government agencies and political candidates. And Tea Party candidates. And the White House. And city and county Boards of Elections. Both the state of Pennsylvania and its department of transportation. And road paving contractors. And the city of Norfolk, Va. And the Ohio Dept. of Transportation. And South African traffic cops. And gas stations. And billboard companies. And sign painters. And Home Depot and manufacturers of “hoodies.” And T-shirt designers. And more T-shirt designers. And Old Navy. And rubber stamp designers. And glass etchers. And Starbucks. And restaurants, breakfast joints, Chinese restaurants and cake decorators. And more cake decorators. And drive-in movie theater managers. And romance novelists. And South Africa’s New Age and Sunday Independent newspapers. And Dublin’s Sunday Business Post. And newspapers in the U.K. And the Washington Post (Hey! A repeat offender!), the Post‘s Express tab, the New York Times (Hey! Another repeat offender!), the New York Post, Wall Street Journal Europe, Newsday, USA Today, the Chicago Sun-Times (Yet another repeat offender!), the Rochester, N.Y., Democrat & Chronicle, the Seattle Times, the Salt Lake Tribune, the Portland Oregonian, the Missoula, Mont., Missoulian, the Times-Record of Denton, Md., the Amarillo (Texas) Globe News, the Cincinnati Enquirer, the Waynesboro News Virginian, the Virginian-Pilot, the Green Bay Press-Gazette, the Carbondale, Ill., Southern Illinoisian and the Canarsie Courier of New York City. And the Associated Press. And Mann’s Jeweler’s Accent magazine. And Investment News magazine. And Time magazine.