Clever stuff by Toronto-based ad agency Rethink, on behalf of the newspaper chain Metro.
Open up the little rack to find:
Read more about it on the Rethink web site and at AdWeek.
Thanks to Poynter’s Jeff Sonderman for tweeting about this today.
By Charles Apple | 12:59 p.m. May 23, 2012
Clever stuff by Toronto-based ad agency Rethink, on behalf of the newspaper chain Metro.
Open up the little rack to find:
Read more about it on the Rethink web site and at AdWeek.
Thanks to Poynter’s Jeff Sonderman for tweeting about this today.
This entry was posted 12:59 p.m. May 23, 2012 and is filed under Amusing stuff, Innovative ideas. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
Charles Apple is
Focus page editor of the Orange County Register in Santa Ana, Calif. A longtime news artist and designer, he is the former graphics director of the Virginian-Pilot and the Des Moines Register and, for the past five years, an international consultant and instructor. He spends way too much time online. Read more ...
The opinions and views expressed are those of Charles Apple and commenters and do not necessarily state or reflect the views of the American Copy Editors Society, its members, sponsors or affiliated groups.



