You need a dirty mind to be a business editor

Lee Steele of Hearst’s Bridgeport, Conn., hub found this today, reposted it on his Facebook timeline and called it…

…A headline goof probably too dirty even for Charles Apple.

Heh. Wrong.

That’s pretty bad. Those of you considering phasing out your copy desks, take note: A newspaper or web site really needs to be able to catch something like this.

“RIM,” in fact, stands for Research In Motion — that’s the corporate parent of BlackBerry.

I’m not sure from which paper that came. It could have been just about anybody — that’s a Reuters story and even Reuters file art. But the story is most definitely from the past day or two.

Thanks to Lee for the tip.

Previous howlers for that sixth-grader in us all…

May 18: Coon Rapids, Iowa, Enterprise – We never had cheerleaders like this when I was in school.
May 11:
Seattle Times – How on Earth could anyone write a headline like this unintentionally?
May 4: Pittsburgh Tribune-Review – Someone probably did, once they realized the word they had accidentally hidden in the headline.
April 20: Tampa Tribune – That’s one naughty-looking sandwich.
April 6: NBA.com – Yet another word to stay away from in a headline.
April 5: Mouse Works books – Nothing but natural ingredients for this bear cook.
April 2: MSN Now - Is this headline for real? I’m afraid it is. And it’s intentional.
March 20: Canada’s Wildrose Party - The wheels on the campaign bus go ’round and ’round…
Feb. 27: Weld for Birmingham – There’s no way this headline wasn’t intentional.


2011

Dec. 7: Waitrose Weekend – “The most accidentally pornographic pile of newspapers ever seen.”
Dec. 3: Washington Examiner – Stop using this word as a verb!
Nov. 15: The Manila Mail – Double word score!
Nov. 13: MSNBC – Regardless, it still sounds painful.
Sept. 19: CBS Local Media – What goes on in Minneapolis stays in Minneapolis.
Sept. 9: Cincinnati.com – Does the president know about this?
Sept. 7: D.C. ExpressWay too much information, guys.
Aug. 26: Portland Oregonian – This headline should have been avoided.
July 6: USA Today – No wonder the sun’s so hot!
Feb. 3: Gloucestershire (U.K.) Echo – What’s special about girls’ schools?


2010

Aug. 30: Skyway Drive-In – Vampires suck who?
Aug. 10: New York Times – The late, great trouser snake.