What’s good: Having ads in the paper the next day congratulating the local team on winning the Stanley Cup.
What’s not so good: Ads in the paper the next day congratulating the local team on winning the Stanley Cup… when the team didn’t win.
That’s what happened this week in Los Angeles. The Kings lost to the New Jersey Devils 3-1 Wednesday night, losing an opportunity to sweep the four-game series. Yet, a pair of congratulatory ads from a store called 99Â¢ Only appeared in Thursday’s Los Angeles Times.
This ran at the top of the back page of the L.A. Times Extra section, the one that includes the latest news…
…and this ran at the bottom of the page, below the daily weather map graphic.
It’s a shame, because both of these ad modules are pretty funny. Especially the spoof one up top, advertising leftover game tickets.
A similar thing happened last year during the NBA Finals. The Mavericks beat the Heat in Game Six, winning the championship. Yet, the next day’s Miami Herald included a full-page ad from Macy’s congratulating the Miami team.
Not good. Read up on last year’s error here.