I think the Bakersfield Californian has found the secret to going viral on Facebook.
On one hand, the Californian looks pretty silly, claiming that the Atlanta Falcons will play in the Super Bowl after they were defeated in the NFC Championship Game by the San Francisco 49ers.
On the other hand, this particular Facebook status update will get a lot more views than it would have otherwise.
Thanks to the former Californian staffer who pointed this out to me a few moments ago.
Charles Apple is
Focus page editor of the Orange County Register in Santa Ana, Calif. A longtime news artist and designer, he is the former graphics director of the Virginian-Pilot and the Des Moines Register and, for the past five years, an international consultant and instructor. He spends way too much time online. Read more ...
The opinions and views expressed are those of Charles Apple and commenters and do not necessarily state or reflect the views of the American Copy Editors Society, its members, sponsors or affiliated groups.
