Speaking of the Daily Tar Heel, the student paper at the University of North Carolina — and we were, earlier this afternoon — the Daily Tar Heel web folks today published what may very well be one of the greatest headlines in the history of Search Engine Optimization.
The story: On the eve of the big Duke vs. North Carolina basketball game, someone stole the head of the Duke costumed mascot and displayed it on the UNC campus in Chapel Hill.
The headline:
A headline like that will get you either a) A wonderful internship somewhere. Or b) Fired. If anyone at the DTH would like to ‘fess up, I’d be proud to name the guilty party here.
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UPDATE – 6:20 p.m.
DTH design and graphics editor Kevin Uhrmacher tells us:
That was the genius of senior writer Melvin Backman and director of enterprise Sarah Glen.
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Read the story here. Find the Daily Tar Heel‘s Twitter feed here.
